MAY 16-18, 2024
In Three Days, You Can Have The Most Important Parts Of Your Online Program Already Created And Ready To Sell So That You Can Make More Money, Help More People, Be Seen As The Leading Authority, And Command Higher Fees Than You Ever Thought Possible
That’s because on May 16-18th, 2024, I’m holding a virtual event called Online Programs That Sell: Make Programs People Crave…
…and in it, I am going to reveal how to create your own online program that sells like hotcakes.
I'm also going to hold your hand and walk you step by step through creating the process so that you leave with 80% of the most important parts of creating your program already done.
You see, I’ve created 47 different online programs over my 20 year coaching career. Not all of them have been huge successes. But, many of them have made millions of dollars. And over the years, I’ve figured out the difference between the flops, the moderate successes, and the huge successes.
And, during this special 3-day virtual event, I’m going to reveal my “secret formula” that’ll help you take your coaching knowledge and package it into an online asset that’ll help a lot of people and allow you to make a lot more money at the same time.
The best part is you’ll discover how easy and fun it is to create online programs because you’ll watch me do it LIVE! And you’ll be creating yours right along with me
Online programs make you money without taking up your time. You can create a program once and then it might keep selling for the rest of your life. (The reality is you’re probably going to want to make updates to the program from time to time to keep it fresh and relevant, but you might only do that once every 3-5 years.)
They attract more 1-1 clients, live event attendees, and Mastermind participants. People who buy your online training program are more likely to want to work with you personally and get more of your programs.
They also make for better clients because they already understand your philosophy and overall approach to getting results.
Your online program sets you up as the go-to expert. If you create a program called “Soulmate Secrets”, people will realize you know a lot about dating and relationships. Even if people don’t buy your program, they know you’re an expert on the subject matter and they’ll want to hire you right away.
Not only does this make people want to work with you more, but it also makes it easy for people to recommend you. It’s often easier to recommend a program than to recommend someone hire a coach. “Want to find your soulmate? Check out this cool program…”
Online programs are usually much less expensive than your coaching, consulting, or healing services so they’re affordable to more people. And because they’re less expensive they are easier to sell.
You don’t have to sell them with 1-1 strategy sessions. You can sell them with webinars, videos and sales letters like this one.
Now you might be wondering:
I started off as a coach 20+ years ago. I loved helping people and I wanted to do it for the rest of my life.
But I realized I could impact only a certain number of people during 1-on-1 coaching.
I wanted to impact more people beyond 1-on-1 coaching time, so I decided to create my first online program.
What I did was “Frankenstein” bits and pieces of what I learned about creating online programs from a bunch of experts and gurus.
I was imagining taking all kinds of wild vacations and only working for 2-3 hours per day…
…you know, all the perks of selling your own online program over and over again.
But then, something heartbreaking happened…
I felt like a total failure and I completely gave up on that program.
Looking back, I should have sent a few emails and perhaps conducted a live training to increase sales.
But since I only got 3 sales from the one email I sent to my list, I felt like a loser instead of seeing this as a stepping stone to something bigger.
Because of this disappointment, I didn’t create another online program for a few years.
I then decided to create a group coaching program that I recorded and turned into an online program.
That program made $68,230, so I decided to create another. And another.
I eventually created Free Sessions That Sell — it made half a million dollars in sales the first time I offered it and has generated millions of dollars since.
And I also created Big Money Business Coach and it has generated millions of dollars.
Overall, I’ve generated over 10 million dollars worth of sales thanks to online programs over the last several years.
In fact, creating online programs was instrumental in helping me make the Inc. 5000 List of America’s Fastest Growing Companies 4 years in a row.
The learning includes:
Some of these I’ve learned through trial and error, and others I’ve learned by investing in other people’s programs.
In fact, I’ve invested over $200,000 in sales and marketing training over my long coaching career.
And I’m going to bottle up everything I’ve discovered and share it during Online Programs That Sell — so you can follow in my footsteps.
You’ll get to discover my million dollar insights and avoid all the trial and error I had to endure when I started out.
“My business had plateaued for years until I met Christian. The mindset and strategies I learned from him allowed me to double my income the following year. Then I doubled it again. I kept learning from Christian … he single-handedly helped me solve one of my biggest roadblocks in attracting clients into my programs. Game changer! His mindset coaching for attracting clients is second to none in the industry!”
– Jeanna Gabellini –
“I’ve learned a ton from Christian Mickelsen over the years. He’s a sales, marketing, and business genius with a gigantic heart. I give him and his programs my highest recommendation. You should jump at the chance to work with him.”
– Lisa Sasevich –
“Christian is a brilliant teacher, entrepreneur and marketer. I recommend his trainings to friends and associates on a regular basis. If you are a coach, teacher, speaker, or information product guru, I highly recommend that you get trained by him!”
– Eben Pagan –
And it doesn’t have to be in the big niches like health or self improvement either.
I have friends that are making crazy amounts of money online teaching things like tennis, dating, dog training, growing herbs, knitting, BBQing, etc.
Here are the best parts…
Perhaps you’re serving your clients 1-on-1 or you’re just getting into coaching and are working a full-time job.
The good news is you don’t need to spend months creating an online program.
That’s because I’m going to reveal how you can create an online program in a weekend. We’re going to get 80% of the work done by the time you leave.
Plus, you’ll have your program idea figured out by lunch break on the first day.
I’m also going to reveal how you can get it up and selling with as little “techy” stuff and confusion as possible.
These days, there are plenty of tools that make creating and selling online programs easier for everyone.
You no longer have to be a programmer, web designer or a master of technology to impact more people online with your gift.
The truth is nobody’s perfect and nobody has it all figured out. It’s an unreasonable standard we coaches tend to measure ourselves by.
You just need to have specialized knowledge people would gladly pay to discover so they can solve a problem or fulfill a desire.
For example, if you’re a relationship coach, don’t think you have to have a perfect relationship.
Because if you’re a relationship coach, all the problems you’re going through in your own relationship are going to provide the best stuff to talk about … assuming your partner is okay with it.
Not everybody is everybody’s cup of tea.
For example, some people think I’m awesome. Others think I’m boring, greedy, selfish or whatever negative word you want to use.
Maybe you want to create an online program in the online marketing space but are intimidated by Tony Robbins.
Some people love Tony Robbins, but believe it or not, there are some people who don’t. (I was even in his Platinum Mastermind and spoke on his stage once), but I know a lot of people don’t.
So don’t feel like you have to have a big list, have a huge following, or be one of the “gurus” or experts to be successful with online products.
There’s plenty of room for everyone to be successful if you have a big heart, a huge desire to help people and the right blueprint.
And that’s what I’m going to reveal during Online Programs That Sell: Make Programs People Crave. In fact, learning how to create programs like these is how people become one of the gurus!
Ben Cox
Ben Cox's journey is a testament to the transformative power of online programs in the coaching industry.
Specializing in martial arts, Ben catapulted his sales from a respectable $200K to an astounding $6 million.
The secret to his success? A shift to 100% online program sales, proving that with the right strategies, even niche markets can achieve monumental growth.
Alina Vincent
Alina Vincent, a business coach, began with nothing and soared past the million-dollar milestone through her innovative online programs.
These programs not only bolstered her income beyond traditional coaching but also established her as a leading figure in her field.
Her story is a powerful example for coaches aiming to achieve financial freedom and industry recognition by leveraging the potential of online courses.
Derek Rydall
Derek Rydall, a personal growth author, once grappled with attracting clients until he embraced our online program strategies.
Initially struggling, Derek swiftly achieved a six-figure income through my guidance, focusing on creating impactful online programs.
With my continued support, he expanded his coaching business beyond the million-dollar threshold. This transformation underscores how our approach to online programs can serve as a lucrative cornerstone for coaching businesses.
Dr. Aziz Gazipura
Dr. Aziz Gazipura, a dedicated psychologist with a passion for empowering individuals, revolutionized his approach to boosting confidence through our comprehensive online programs.
Leveraging my teachings, training, and coaching, Dr. Gazipura successfully scaled his business beyond the million-dollar mark annually.
His journey exemplifies how integrating online programs can not only elevate your business's financial success but also magnify your impact, helping countless individuals step into their most confident selves.
Tickets are available on a first come first serve basis, so if you already know you’d like to create your own online programs (or you’d like to take ones you already have and get them to sell better), then I recommend you register right away.
The entire event will be held over 3 days via Zoom, and our line only holds 500 people.
Many slots are already taken, so this event is guaranteed to be filled before we go live. So make sure you claim your seat while you can.
The truth is you have a special skill, talent, and/or knowledge people would pay big money to discover.
This is your chance to make a bigger impact in the world with your gifts…
…and help more people beyond 1-on-1 and group coaching.
So, register for Online Programs That Sell and get ready to help more people, make more money, and change the trajectory of your coaching business forever.
Thanks, and I’ll see you there!
With all the love in my heart,
Christian
A: The entire event will take place over the Internet via Zoom vs. in person. That means you’ll be able to watch the entire live event from home.
A: The event will happen between the hours of 8am and 7pm Pacific Time depending on the length of the Q&A sessions and program makeovers that’ll happen during the event.
A: Yes, even though you don’t know your niche or market, I highly recommend attending this virtual event. I’ll be doing a lot of workshopping on choosing a niche, so you’ll get greater clarity and direction if you’re undecided.
A: The good news is you can create a program during a weekend. That’s exactly what I’m going to be doing when I record this event and turn it into a $2,000 product. So, not only will you learn a lot during the event, but you’ll be watching me create a program so you’ll see how it’s done so you can “copy” my process.
A: No, you do not need to have advanced technical skills to create and sell an online program. The event is designed to guide you through the process of creating an online program with minimal technical requirements. We will also introduce you to user-friendly tools and resources that make the process accessible to everyone, regardless of their technical background.
A: This event is perfect for you! “Online Programs That Sell” will provide you with insights and strategies to revamp your existing program and boost its sales. You'll learn how to effectively market your program, engage with your audience, and make adjustments to your offering to increase its appeal and value.
A: Yes, definitely! This event will teach you how to effectively reach and expand your audience, no matter its current size. You'll learn strategies for building your audience from the ground up and engaging them in a way that makes them eager to buy your online program.
A: Absolutely! This event is specifically designed to help you identify and refine a profitable online program idea, even if you're starting from scratch. You'll learn how to discover what your audience truly wants and how to package your knowledge or skills into an online program that meets their needs.
A: While the time commitment can vary depending on your program's complexity and scope, this event aims to get you 80% of the way through the process by the time it concludes. Post-event, you'll likely need to dedicate some hours to finalizing your program and preparing it for launch. However, the strategies you'll learn are designed to maximize your efficiency and effectiveness, reducing the overall time and effort required.
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